How Pininfarina Shaped the World of Luxury Automobiles


Few names resonate throughout the automotive-design world like Pininfarina. Since its founding in 1930 by Battista “Pinin” Farina, the Italian design firm has helped form the visual identity of legendary marques like Ferrari, Maserati, and Alfa Romeo. Three generations of Pininfarina designs have captured the imaginations of auto enthusiasts worldwide, with many of these cars considered the embodiments of power, speed, and luxury. While Ferrari may be most synonymous with the heralded design house, even the lesser-known collaborations demonstrate Pininfarina’s ability to create memorable, relevant expressions of each brand’s essence. AD has compiled a selection of iconic autos that hold a special place in the hearts (and on the wish lists) of car lovers everywhere.

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